SkuXL Marketplace Toolkit

Break-Even Price Calculator

Break-even price is the floor where revenue only covers the SKU stack and channel costs. It is the first number sellers should verify before talking about markup or margin goals.

This page presets the toolkit for break-even work, then lets you push the same SKU into target pricing, wholesale, and landed-cost scenarios.

Calculate break-even price

Useful for repricing decisions, launch checks, and channel comparisons.
Includes percentage fees, fixed fees, ad load, and landed-cost add-ons.
Shows the zero-profit floor and the target-price gap above it.

Loaded preset

Marketplace Margin

Product titleOrganic spice blend pouch

Break-even price$7.56

Target price$11.60

Net margin—

Data stays in this browser unless you print, copy, or export it.

This tool helps estimate pricing, fees, and profitability. Review platform rules and final numbers before publishing or ordering.

Active scenarioOrganic spice blend pouchSPC-CHILI-150 • Saved only in this browser.

Scenario readiness4/4

Ready for pricing review

Title and SKUUnit costsSelling price or targetChannel assumptions

Data stays in the browserTransparent formulasCSV and print-ready outputs

0 • Local project library

Enter the SKU

Product identity, cost stack, fees, ads, returns, landed-cost add-on, and pricing goals stay in one scenario.

Read the decision

Break-even, minimum profitable price, target price, net profit, and warning checks are visible while you edit.

Compare and export

Use the same SKU for channel comparison, local saves, CSV exports, print reports, and wholesale documents.

Marketplace Margin

Enter one SKU and see break-even, minimum profitable price, target price, profit, and channel comparisons in one workspace.

Organic spice blend pouchSPC-CHILI-150

Product titleOrganic spice blend pouchSPC-CHILI-150

Channel presetAmazonAdd a title, SKU, cost inputs, and a valid channel setup to complete margin math.

Saved only in this browser.CSV and print-ready outputsData stays in this browser unless you print, copy, or export it.

SKU and cost inputs

ProductTitle and SKU make saved projects, CSV exports, and printed reports usable.

Product title

SKU

Amazon

Starter assumption: referral fee plus modest per-order fee and ad allowance. Review category-specific marketplace rules.

Channel feesPresets are editable planning assumptions. Review final marketplace rules before publishing.

Channel preset

Fee mode

Platform fee %

Use the category or platform fee you want this scenario to test.

Platform fixed fee

Listing fee

Payment fee %

Payment fee fixed

Channel misc fee

Ads and returnsModel ad load and return allowance as real pressure on margin, not afterthoughts.

Ad cost mode

Ad cost value

Model ads as a real cost line before deciding whether the price works.

Returns allowance %

Use a planning buffer for refunds, replacements, and shrinkage.

Tax and wholesale logicUse tax mode for tax-inclusive prices and wholesale discount logic for buyer pricing checks.

Tax rate %

Tax display mode

Enter a selling priceAmazonThis tool helps estimate pricing, fees, and profitability. Review platform rules and final numbers before publishing or ordering.

Can this SKU sell profitably?Enter a selling price to judge the offer.

Break-even and target price are ready, but current-profit checks need a real selling price.

Break-even price$7.56

Minimum profitable price$8.49

Target price$11.60

Net profit per unit—

Gross margin—

Contribution margin—

Pricing band

Current price against the unsafe floor and target zone.

Enter a current price to place it on this band.

Break-even: $7.56
Minimum profitable: $8.49
Target: $11.60
Current: —

Current price—

Headroom above break-even—

Gap to target price$11.60

Target margin price$10.42

Price for target markup$11.60

Total fee impact$0.99

Wholesale price leaves too little room above the current unit cost.
Enter a selling price to compare the current offer against break-even and target pricing.

Largest cost line$2.70COGS per unit

Fee burden—largest fee: Platform fixed fee

Ad impact—No ad pressure in the current channel setup.

Landed-cost impact—Share of unit cost added by import assumptions.

Cost and fee stackTotal economic load

COGS per unit$2.70

48.9% of load

Platform fixed fee$0.99

17.9% of load

Shipping cost$0.68

12.3% of load

Fulfillment cost$0.55

10% of load

Packaging cost$0.42

7.6% of load

Misc cost$0.18

3.3% of load

Cost breakdown

$4.53

COGS per unit$2.70

Packaging cost$0.42

Shipping cost$0.68

Fulfillment cost$0.55

Misc cost$0.18

Landed cost add-on$0.00

Fee breakdown

$0.99

Platform fee %$0.00

Platform fixed fee$0.99

Listing fee$0.00

Payment fee %$0.00

Payment fee fixed$0.00

Ad cost value$0.00

Returns allowance %$0.00

Channel misc fee$0.00

Use this result

Export the current pricing view, copy the decision summary, or print the browser report.

Channel comparison
Channel preset	Current price	Net profit per unit	Net margin	Total fee impact	Break-even price	Target price
Amazon	$11.60	$2.95	25.4%	$4.12	$7.56	$11.60
Etsy	$11.60	$4.47	38.5%	$2.60	$6.11	$9.72
Shopify	$11.60	$5.27	45.4%	$1.80	$5.55	$8.93
Wholesale	$4.50	-$0.03	-0.7%	$0.00	$4.53	$7.47
Custom	$11.60	$5.02	43.3%	$2.05	$5.83	$9.21

Amazon

$11.60

Current channel

Net profit per unit: $2.95
Net margin: 25.4%
Contribution margin: 34%
Total fee impact: $4.12
Fee burden: 35.5%
Variable fee rate: 27%
Break-even price: $7.56
Minimum profitable price: $8.49
Target price: $11.60
Gap to target: $0.00

Key assumptions: Platform fee %: 15% · Platform fixed fee: $0.99 · Listing fee: $0.00 · Payment fee %: 0% · Ad cost value: 9% · Returns allowance %: 3%

Etsy

$11.60

Net profit per unit: $4.47
Net margin: 38.5%
Contribution margin: 42.4%
Total fee impact: $2.60
Fee burden: 22.4%
Variable fee rate: 18.5%
Break-even price: $6.11
Minimum profitable price: $6.78
Target price: $9.72
Gap to target: -$1.88

Key assumptions: Platform fee %: 6.5% · Platform fixed fee: $0.00 · Listing fee: $0.20 · Payment fee %: 3% · Ad cost value: 7% · Returns allowance %: 2%

Shopify

$11.60

Best margin

Net profit per unit: $5.27
Net margin: 45.4%
Contribution margin: 48%
Total fee impact: $1.80
Fee burden: 15.5%
Variable fee rate: 12.9%
Break-even price: $5.55
Minimum profitable price: $6.11
Target price: $8.93
Gap to target: -$2.67

Key assumptions: Platform fee %: 0% · Platform fixed fee: $0.00 · Listing fee: $0.00 · Payment fee %: 2.9% · Ad cost value: 8% · Returns allowance %: 2%

Wholesale

$4.50

Weakest

Net profit per unit: -$0.03
Net margin: -0.7%
Contribution margin: -0.7%
Total fee impact: $0.00
Fee burden: 0%
Variable fee rate: 0%
Break-even price: $4.53
Minimum profitable price: $4.92
Target price: $7.47
Gap to target: $2.97

Key assumptions: MSRP: $9.95 · Wholesale price: $4.50 · Wholesale discount %: 50% · MOQ: 48 · Case pack: 24

Custom

$11.60

Net profit per unit: $5.02
Net margin: 43.3%
Contribution margin: 48%
Total fee impact: $2.05
Fee burden: 17.7%
Variable fee rate: 12.9%
Break-even price: $5.83
Minimum profitable price: $6.42
Target price: $9.21
Gap to target: -$2.39

Key assumptions: Platform fee %: 4% · Platform fixed fee: $0.25 · Listing fee: $0.00 · Payment fee %: 2.9% · Ad cost value: 5% · Returns allowance %: 1%

Pricing results

Data stays in this browser unless you print, copy, or export it. This tool helps estimate pricing, fees, and profitability. Review platform rules and final numbers before publishing or ordering.

Product titleOrganic spice blend pouch

SKUSPC-CHILI-150

VariantSmoked chili / 150 g

CategoryFood

Channel presetAmazon

Current price—

Break-even price$7.56

Minimum profitable price$8.49

Target price$11.60

Net profit per unit—

Gross margin—

Contribution margin—

Net margin—

Scenario assumptions

Platform fee %15%

Platform fixed fee$0.99

Listing fee$0.00

Payment fee %0%

Ad cost value9%

Returns allowance %3%

Tax rate %0%

Landed cost add-on$0.00

MSRP$9.95

Wholesale price$4.50

Wholesale discount %50%

Warnings and checks

Wholesale price leaves too little room above the current unit cost.

Enter a selling price to compare the current offer against break-even and target pricing.

Cost breakdown

COGS per unit$2.70

Packaging cost$0.42

Shipping cost$0.68

Fulfillment cost$0.55

Misc cost$0.18

Landed cost add-on$0.00

Fee breakdown

Platform fee %$0.00

Platform fixed fee$0.99

Listing fee$0.00

Payment fee %$0.00

Payment fee fixed$0.00

Ad cost value$0.00

Returns allowance %$0.00

Channel misc fee$0.00

Channel comparison

Channel comparison
Channel preset	Current price	Total fee impact	Fee burden	Variable fee rate	Break-even price	Target price	Gap to target price	Net profit per unit	Contribution margin	Net margin
Amazon	$11.60	$4.12	35.5%	27%	$7.56	$11.60	$0.00	$2.95	34%	25.4%
Etsy	$11.60	$2.60	22.4%	18.5%	$6.11	$9.72	-$1.88	$4.47	42.4%	38.5%
Shopify	$11.60	$1.80	15.5%	12.9%	$5.55	$8.93	-$2.67	$5.27	48%	45.4%
Wholesale	$4.50	$0.00	0%	0%	$4.53	$7.47	$2.97	-$0.03	-0.7%	-0.7%
Custom	$11.60	$2.05	17.7%	12.9%	$5.83	$9.21	-$2.39	$5.02	48%	43.3%

How this is calculated

Percentage fees apply to selling price after the selected tax display mode is normalized.
Platform fixed fees, listing fees, payment fixed fees, and fixed ad costs are added as per-unit planning lines.
Ad cost can be modeled either as a percentage of selling price or as a fixed unit amount.
Returns allowance is modeled as a percentage buffer and should be treated as an estimate only.
Break-even price solves the price where net revenue covers unit cost, fixed fees, and percentage-based channel costs.
Target price uses the stricter available result from target margin and target markup, so the recommendation does not quietly ignore one goal.
Target markup applies profit to the SKU unit cost first, then recovers fixed channel fees and percentage-based costs.
Gross margin is shown after direct unit cost; contribution margin is shown after direct unit cost and percentage-based channel costs.
Net margin is shown after direct unit cost, percentage-based channel costs, and fixed per-order fees.
Landed cost is a planning add-on only; duty and tax assumptions should be reviewed before commercial import decisions.

How this is calculated

Percentage fees apply to selling price after the selected tax display mode is normalized.
Platform fixed fees, listing fees, payment fixed fees, and fixed ad costs are added as per-unit planning lines.
Ad cost can be modeled either as a percentage of selling price or as a fixed unit amount.
Returns allowance is modeled as a percentage buffer and should be treated as an estimate only.
Break-even price solves the price where net revenue covers unit cost, fixed fees, and percentage-based channel costs.
Target price uses the stricter available result from target margin and target markup, so the recommendation does not quietly ignore one goal.
Target markup applies profit to the SKU unit cost first, then recovers fixed channel fees and percentage-based costs.
Gross margin is shown after direct unit cost; contribution margin is shown after direct unit cost and percentage-based channel costs.
Net margin is shown after direct unit cost, percentage-based channel costs, and fixed per-order fees.
Landed cost is a planning add-on only; duty and tax assumptions should be reviewed before commercial import decisions.

Local project library

Save, reload, duplicate, and delete SKU scenarios without leaving the browser.

Use this as a working shelf for pricing versions, channel tests, and buyer-document drafts.

0 • Saved only in this browser.

Active scenarioOrganic spice blend pouchSPC-CHILI-150

No saved scenarios yet.

Zero-profit floor

Find the lowest price where revenue covers cost, fees, ads, and returns.

Promotion guardrail

Use the floor before discounting or approving low-ticket SKUs.

Next step

Compare the same SKU against minimum profitable and target-price outputs.

Enter the SKU cost stack

COGS, channel fees, ads, returns, and landed cost all sit inside one scenario instead of separate calculators.

Read the unsafe floor and target price

Break-even price, minimum profitable price, and target price are promoted to the top of the result hierarchy.

Compare channels and export the result

The same SKU can be compared across Amazon, Etsy, Shopify, wholesale, and custom assumptions in one pass.

Questions sellers ask before trusting the math

Is break-even the same as a healthy selling price?

No. Break-even is the zero-profit floor. Healthy pricing usually sits above it with margin headroom.

Can I use this with tax-inclusive prices?

Yes. The tax display mode can normalize tax-inclusive pricing into net revenue for estimation.

What if I do not know the final marketplace fee yet?

Use the closest preset as a starting point, edit the fee rows, and treat the result as an estimate until you confirm the final fee logic.

High-intent tool pages

Minimum Profitable Price Calculator

Estimate the minimum profitable price for a SKU after direct costs, fees, ads, and selling-channel assumptions.

Find the minimum profitable price

Amazon Margin Calculator

Estimate Amazon gross margin, break-even price, target price, and fee load with transparent SKU cost math.

Open the Amazon margin calculator

Shopify Margin Calculator

Estimate Shopify or own-store gross margin with payment fees, ad spend, fulfillment, and break-even price logic.

Open the Shopify margin calculator

Break-Even Price Calculator

Loaded preset

Marketplace Margin

Marketplace Margin Toolkit

SKU and cost inputs

Amazon

Pricing band

Warnings and checks

Cost and fee pressure

Cost breakdown

Fee breakdown

Use this result

Channel comparison

Amazon

Etsy

Shopify

Wholesale

Custom

Pricing results

Scenario assumptions

Warnings and checks

Cost breakdown

Fee breakdown

Channel comparison

How this is calculated

How this is calculated

Local project library

Zero-profit floor

Promotion guardrail

Next step

Enter the SKU cost stack

Read the unsafe floor and target price

Compare channels and export the result

Questions sellers ask before trusting the math

High-intent tool pages

Minimum Profitable Price Calculator

Amazon Margin Calculator

Shopify Margin Calculator