SkuXL Marketplace Toolkit

Amazon Margin Calculator

Margin planning on Amazon is rarely just referral fee math. This calculator keeps the full SKU stack visible so you can judge whether a price holds after ads, fulfillment, returns, and import cost.

Use it when you need a transparent target-price recommendation rather than a single fee estimate.

Open the Amazon margin calculator

Target margin and target markup logic side by side.
Break-even floor and recommended target price in one report.
Clear assumptions panel for fee mode, tax mode, ads, and returns.

Loaded preset

Amazon

Product titleInsulated travel tumbler

Break-even price$25.33

Target price$42.11

Net margin22.3%

Data stays in this browser unless you print, copy, or export it.

This tool helps estimate pricing, fees, and profitability. Review platform rules and final numbers before publishing or ordering.

Active scenarioInsulated travel tumblerTRV-22-BLK • Saved only in this browser.

Scenario readiness4/4

Ready for pricing review

Title and SKUUnit costsSelling price or targetChannel assumptions

Data stays in the browserTransparent formulasCSV and print-ready outputs

0 • Local project library

Enter the SKU

Product identity, cost stack, fees, ads, returns, landed-cost add-on, and pricing goals stay in one scenario.

Read the decision

Break-even, minimum profitable price, target price, net profit, and warning checks are visible while you edit.

Compare and export

Use the same SKU for channel comparison, local saves, CSV exports, print reports, and wholesale documents.

Marketplace Margin

Enter one SKU and see break-even, minimum profitable price, target price, profit, and channel comparisons in one workspace.

Insulated travel tumblerTRV-22-BLK

Product titleInsulated travel tumblerTRV-22-BLK

Channel presetAmazon$36.50

Saved only in this browser.CSV and print-ready outputsData stays in this browser unless you print, copy, or export it.

SKU and cost inputs

ProductTitle and SKU make saved projects, CSV exports, and printed reports usable.

Product title

SKU

Amazon

Starter assumption: referral fee plus modest per-order fee and ad allowance. Review category-specific marketplace rules.

Channel feesPresets are editable planning assumptions. Review final marketplace rules before publishing.

Channel preset

Fee mode

Platform fee %

Use the category or platform fee you want this scenario to test.

Platform fixed fee

Listing fee

Payment fee %

Payment fee fixed

Channel misc fee

Ads and returnsModel ad load and return allowance as real pressure on margin, not afterthoughts.

Ad cost mode

Ad cost value

Model ads as a real cost line before deciding whether the price works.

Returns allowance %

Use a planning buffer for refunds, replacements, and shrinkage.

Tax and wholesale logicUse tax mode for tax-inclusive prices and wholesale discount logic for buyer pricing checks.

Tax rate %

Tax display mode

HealthyAmazonThis tool helps estimate pricing, fees, and profitability. Review platform rules and final numbers before publishing or ordering.

Can this SKU sell profitably?The current price clears the main floor.

Profit is positive at the selected channel. Review the target-price gap and the weakest cost line before publishing or quoting.

Break-even price$25.33

Minimum profitable price$28.45

Target price$42.11

Net profit per unit$8.15

Gross margin52.1%

Contribution margin25%

Pricing band

Current price against the unsafe floor and target zone.

$36.50

Break-even: $25.33
Minimum profitable: $28.45
Target: $42.11
Current: $36.50

Current price$36.50

Headroom above break-even$11.17

Gap to target price$5.61

Target margin price$41.09

Price for target markup$42.11

Total fee impact$10.85

Wholesale price leaves too little room above the current unit cost.
Current price is below the calculated target price. Review whether this SKU can support the desired margin or markup.

Largest cost line$7.80COGS per unit

Fee burden29.7%largest fee: Platform fee %

Ad impact$3.2840.2% of current profit

Landed-cost impact18.9%Share of unit cost added by import assumptions.

Cost and fee stackTotal economic load

COGS per unit$7.80

27.5% of load

Platform fee %$5.48

19.3% of load

Landed cost add-on$3.30

11.6% of load

Ad cost value$3.28

11.6% of load

Fulfillment cost$3.20

11.3% of load

Shipping cost$1.65

5.8% of load

Cost breakdown

$17.50

COGS per unit$7.80

Packaging cost$1.15

Shipping cost$1.65

Fulfillment cost$3.20

Misc cost$0.40

Landed cost add-on$3.30

Fee breakdown

$10.85

Platform fee %$5.48

Platform fixed fee$0.99

Listing fee$0.00

Payment fee %$0.00

Payment fee fixed$0.00

Ad cost value$3.28

Returns allowance %$1.10

Channel misc fee$0.00

Use this result

Export the current pricing view, copy the decision summary, or print the browser report.

Channel comparison
Channel preset	Current price	Net profit per unit	Net margin	Total fee impact	Break-even price	Target price
Amazon	$36.50	$8.15	22.3%	$10.85	$25.33	$42.11
Etsy	$36.50	$11.80	32.3%	$7.20	$22.02	$37.06
Shopify	$36.50	$13.99	38.3%	$5.01	$20.44	$34.50
Wholesale	$14.50	-$3.00	-20.7%	$0.00	$17.50	$29.75
Custom	$36.50	$13.74	37.6%	$5.26	$20.72	$34.79

Amazon

$36.50

Current channel

Net profit per unit: $8.15
Net margin: 22.3%
Contribution margin: 25%
Total fee impact: $10.85
Fee burden: 29.7%
Variable fee rate: 27%
Break-even price: $25.33
Minimum profitable price: $28.45
Target price: $42.11
Gap to target: $5.61

Key assumptions: Platform fee %: 15% · Platform fixed fee: $0.99 · Listing fee: $0.00 · Payment fee %: 0% · Ad cost value: 9% · Returns allowance %: 3%

Etsy

$36.50

Net profit per unit: $11.80
Net margin: 32.3%
Contribution margin: 33.6%
Total fee impact: $7.20
Fee burden: 19.7%
Variable fee rate: 18.5%
Break-even price: $22.02
Minimum profitable price: $24.42
Target price: $37.06
Gap to target: $0.56

Key assumptions: Platform fee %: 6.5% · Platform fixed fee: $0.00 · Listing fee: $0.20 · Payment fee %: 3% · Ad cost value: 7% · Returns allowance %: 2%

Shopify

$36.50

Best margin

Net profit per unit: $13.99
Net margin: 38.3%
Contribution margin: 39.1%
Total fee impact: $5.01
Fee burden: 13.7%
Variable fee rate: 12.9%
Break-even price: $20.44
Minimum profitable price: $22.50
Target price: $34.50
Gap to target: -$2.00

Key assumptions: Platform fee %: 0% · Platform fixed fee: $0.00 · Listing fee: $0.00 · Payment fee %: 2.9% · Ad cost value: 8% · Returns allowance %: 2%

Wholesale

$14.50

Weakest

Net profit per unit: -$3.00
Net margin: -20.7%
Contribution margin: -20.7%
Total fee impact: $0.00
Fee burden: 0%
Variable fee rate: 0%
Break-even price: $17.50
Minimum profitable price: $19.02
Target price: $29.75
Gap to target: $15.25

Key assumptions: MSRP: $29.95 · Wholesale price: $14.50 · Wholesale discount %: 50% · MOQ: 24 · Case pack: 12

Custom

$36.50

Net profit per unit: $13.74
Net margin: 37.6%
Contribution margin: 39.1%
Total fee impact: $5.26
Fee burden: 14.4%
Variable fee rate: 12.9%
Break-even price: $20.72
Minimum profitable price: $22.82
Target price: $34.79
Gap to target: -$1.71

Key assumptions: Platform fee %: 4% · Platform fixed fee: $0.25 · Listing fee: $0.00 · Payment fee %: 2.9% · Ad cost value: 5% · Returns allowance %: 1%

Pricing results

Data stays in this browser unless you print, copy, or export it. This tool helps estimate pricing, fees, and profitability. Review platform rules and final numbers before publishing or ordering.

Product titleInsulated travel tumbler

SKUTRV-22-BLK

Variant22 oz / Matte Black

CategoryDrinkware

Channel presetAmazon

Current price$36.50

Break-even price$25.33

Minimum profitable price$28.45

Target price$42.11

Net profit per unit$8.15

Gross margin52.1%

Contribution margin25%

Net margin22.3%

Scenario assumptions

Platform fee %15%

Platform fixed fee$0.99

Listing fee$0.00

Payment fee %0%

Ad cost value9%

Returns allowance %3%

Tax rate %0%

Landed cost add-on$3.30

MSRP$29.95

Wholesale price$14.50

Wholesale discount %50%

Warnings and checks

Wholesale price leaves too little room above the current unit cost.

Current price is below the calculated target price. Review whether this SKU can support the desired margin or markup.

Cost breakdown

COGS per unit$7.80

Packaging cost$1.15

Shipping cost$1.65

Fulfillment cost$3.20

Misc cost$0.40

Landed cost add-on$3.30

Fee breakdown

Platform fee %$5.48

Platform fixed fee$0.99

Listing fee$0.00

Payment fee %$0.00

Payment fee fixed$0.00

Ad cost value$3.28

Returns allowance %$1.10

Channel misc fee$0.00

Channel comparison

Channel comparison
Channel preset	Current price	Total fee impact	Fee burden	Variable fee rate	Break-even price	Target price	Gap to target price	Net profit per unit	Contribution margin	Net margin
Amazon	$36.50	$10.85	29.7%	27%	$25.33	$42.11	$5.61	$8.15	25%	22.3%
Etsy	$36.50	$7.20	19.7%	18.5%	$22.02	$37.06	$0.56	$11.80	33.6%	32.3%
Shopify	$36.50	$5.01	13.7%	12.9%	$20.44	$34.50	-$2.00	$13.99	39.1%	38.3%
Wholesale	$14.50	$0.00	0%	0%	$17.50	$29.75	$15.25	-$3.00	-20.7%	-20.7%
Custom	$36.50	$5.26	14.4%	12.9%	$20.72	$34.79	-$1.71	$13.74	39.1%	37.6%

How this is calculated

Percentage fees apply to selling price after the selected tax display mode is normalized.
Platform fixed fees, listing fees, payment fixed fees, and fixed ad costs are added as per-unit planning lines.
Ad cost can be modeled either as a percentage of selling price or as a fixed unit amount.
Returns allowance is modeled as a percentage buffer and should be treated as an estimate only.
Break-even price solves the price where net revenue covers unit cost, fixed fees, and percentage-based channel costs.
Target price uses the stricter available result from target margin and target markup, so the recommendation does not quietly ignore one goal.
Target markup applies profit to the SKU unit cost first, then recovers fixed channel fees and percentage-based costs.
Gross margin is shown after direct unit cost; contribution margin is shown after direct unit cost and percentage-based channel costs.
Net margin is shown after direct unit cost, percentage-based channel costs, and fixed per-order fees.
Landed cost is a planning add-on only; duty and tax assumptions should be reviewed before commercial import decisions.

How this is calculated

Percentage fees apply to selling price after the selected tax display mode is normalized.
Platform fixed fees, listing fees, payment fixed fees, and fixed ad costs are added as per-unit planning lines.
Ad cost can be modeled either as a percentage of selling price or as a fixed unit amount.
Returns allowance is modeled as a percentage buffer and should be treated as an estimate only.
Break-even price solves the price where net revenue covers unit cost, fixed fees, and percentage-based channel costs.
Target price uses the stricter available result from target margin and target markup, so the recommendation does not quietly ignore one goal.
Target markup applies profit to the SKU unit cost first, then recovers fixed channel fees and percentage-based costs.
Gross margin is shown after direct unit cost; contribution margin is shown after direct unit cost and percentage-based channel costs.
Net margin is shown after direct unit cost, percentage-based channel costs, and fixed per-order fees.
Landed cost is a planning add-on only; duty and tax assumptions should be reviewed before commercial import decisions.

Local project library

Save, reload, duplicate, and delete SKU scenarios without leaving the browser.

Use this as a working shelf for pricing versions, channel tests, and buyer-document drafts.

0 • Saved only in this browser.

Active scenarioInsulated travel tumblerTRV-22-BLK

No saved scenarios yet.

Margin target

Compare target margin and markup against the same Amazon fee assumptions.

Break-even floor

Keep the zero-profit floor visible while changing costs and fee rates.

Channel check

Compare Amazon against Etsy, Shopify, wholesale, and custom assumptions.

Enter the SKU cost stack

COGS, channel fees, ads, returns, and landed cost all sit inside one scenario instead of separate calculators.

Read the unsafe floor and target price

Break-even price, minimum profitable price, and target price are promoted to the top of the result hierarchy.

Compare channels and export the result

The same SKU can be compared across Amazon, Etsy, Shopify, wholesale, and custom assumptions in one pass.

Questions sellers ask before trusting the math

Why show both margin and markup targets?

They answer different pricing questions. Margin is profit as a share of selling price, while markup is profit relative to cost.

Can I override every fee row?

Yes. Presets are only starting points, and each fee field can be edited directly.

Does the calculator hide any formulas?

No. The calculation summary shows how cost, fixed fees, and percentage fees drive the result.

High-intent tool pages

Amazon Profit Calculator

Calculate Amazon profit per unit with COGS, packaging, shipping, ads, returns, and fee assumptions in one browser-only workflow.

Calculate Amazon profit

Break-Even Price Calculator

Find the break-even selling price for a product after costs, fees, ads, fulfillment, returns, and optional landed cost.

Calculate break-even price

Shopify Margin Calculator

Estimate Shopify or own-store gross margin with payment fees, ad spend, fulfillment, and break-even price logic.

Open the Shopify margin calculator

Amazon Margin Calculator

Loaded preset

Marketplace Margin

Marketplace Margin Toolkit

SKU and cost inputs

Amazon

Pricing band

Warnings and checks

Cost and fee pressure

Cost breakdown

Fee breakdown

Use this result

Channel comparison

Amazon

Etsy

Shopify

Wholesale

Custom

Pricing results

Scenario assumptions

Warnings and checks

Cost breakdown

Fee breakdown

Channel comparison

How this is calculated

How this is calculated

Local project library

Margin target

Break-even floor

Channel check

Enter the SKU cost stack

Read the unsafe floor and target price

Compare channels and export the result

Questions sellers ask before trusting the math

High-intent tool pages

Amazon Profit Calculator

Break-Even Price Calculator

Shopify Margin Calculator