SKU economics for marketplace sellers

Price marketplace SKUs before margin disappears.

Enter SKU economics once, see the unsafe floor and target price, compare Amazon, Etsy, Shopify, and wholesale, then save scenarios locally and export pricing documents from the browser.

Open the margin toolkit See save and export flow

Frontend only: no backend, sync, login, or account storage.

Editable assumptions for Amazon, Etsy, Shopify, wholesale, and custom channels.

Saved only in this browser unless you choose to export or print.

Live margin snapshotTRV-22-BLK

Current price$49.95Net profit per unit: $17.97

Break-even price$25.33

Minimum profitable price$28.45

Target price$42.11

Gross margin65%

A SKU scenario with editable assumptions, local saves, and browser exports.

Data stays in this browser unless you print, copy, or export it.

01Enter one SKU cost stack

02Read the decision points fast

03Export usable pricing documents

Saved only in this browser.Data stays in the browser

Data stays in this browser unless you print, copy, or export it.

Transparent formulasBreak-even price

Percentage fees apply to selling price after the selected tax display mode is normalized.

CSV and print-ready outputsPrintable previews

Generate browser-only pricing sheets, line sheets, landed-cost summaries, and clean print views for internal review or buyer conversations.

Start with a focused scenario

Enter product cost once, then compare break-even price, margin, and fee impact across channels.

Amazon margin check

Open the calculator with Amazon fees, ads, returns, and break-even logic ready to edit.

Calculate Amazon profit

Wholesale buyer sheet

Jump to a buyer-ready SKU sheet with MSRP, MOQ, case pack, terms, and contact fields.

Generate a wholesale price list

Imported SKU review

Estimate landed cost per unit before deciding whether the target price still holds.

Estimate landed cost

Marketplace Margin Toolkit

Enter product cost once, then compare break-even price, margin, and fee impact across channels.

Active scenarioInsulated travel tumblerTRV-22-BLK • Saved only in this browser.

Scenario readiness4/4

Ready for pricing review

Title and SKUUnit costsSelling price or targetChannel assumptions

Data stays in the browserTransparent formulasCSV and print-ready outputs

0 • Local project library

Enter the SKU

Product identity, cost stack, fees, ads, returns, landed-cost add-on, and pricing goals stay in one scenario.

Read the decision

Break-even, minimum profitable price, target price, net profit, and warning checks are visible while you edit.

Compare and export

Use the same SKU for channel comparison, local saves, CSV exports, print reports, and wholesale documents.

Marketplace Margin

Enter one SKU and see break-even, minimum profitable price, target price, profit, and channel comparisons in one workspace.

Insulated travel tumblerTRV-22-BLK

Product titleInsulated travel tumblerTRV-22-BLK

Channel presetAmazon$49.95

Saved only in this browser.CSV and print-ready outputsData stays in this browser unless you print, copy, or export it.

SKU and cost inputs

ProductTitle and SKU make saved projects, CSV exports, and printed reports usable.

Product title

SKU

Amazon

Starter assumption: referral fee plus modest per-order fee and ad allowance. Review category-specific marketplace rules.

Channel feesPresets are editable planning assumptions. Review final marketplace rules before publishing.

Channel preset

Fee mode

Platform fee %

Use the category or platform fee you want this scenario to test.

Platform fixed fee

Listing fee

Payment fee %

Payment fee fixed

Channel misc fee

Ads and returnsModel ad load and return allowance as real pressure on margin, not afterthoughts.

Ad cost mode

Ad cost value

Model ads as a real cost line before deciding whether the price works.

Returns allowance %

Use a planning buffer for refunds, replacements, and shrinkage.

Tax and wholesale logicUse tax mode for tax-inclusive prices and wholesale discount logic for buyer pricing checks.

Tax rate %

Tax display mode

HealthyAmazonThis tool helps estimate pricing, fees, and profitability. Review platform rules and final numbers before publishing or ordering.

Can this SKU sell profitably?The current price clears the main floor.

Profit is positive at the selected channel. Review the target-price gap and the weakest cost line before publishing or quoting.

Break-even price$25.33

Minimum profitable price$28.45

Target price$42.11

Net profit per unit$17.97

Gross margin65%

Contribution margin38%

Pricing band

Current price against the unsafe floor and target zone.

$49.95

Break-even: $25.33
Minimum profitable: $28.45
Target: $42.11
Current: $49.95

Current price$49.95

Headroom above break-even$24.62

Gap to target price-$7.84

Target margin price$37.73

Price for target markup$42.11

Total fee impact$14.48

Wholesale price leaves too little room above the current unit cost.

Largest cost line$7.80COGS per unit

Fee burden29%largest fee: Platform fee %

Ad impact$4.5025% of current profit

Landed-cost impact18.9%Share of unit cost added by import assumptions.

Cost and fee stackTotal economic load

COGS per unit$7.80

24.4% of load

Platform fee %$7.49

23.4% of load

Ad cost value$4.50

14.1% of load

Landed cost add-on$3.30

10.3% of load

Fulfillment cost$3.20

10% of load

Shipping cost$1.65

5.2% of load

Cost breakdown

$17.50

COGS per unit$7.80

Packaging cost$1.15

Shipping cost$1.65

Fulfillment cost$3.20

Misc cost$0.40

Landed cost add-on$3.30

Fee breakdown

$14.48

Platform fee %$7.49

Platform fixed fee$0.99

Listing fee$0.00

Payment fee %$0.00

Payment fee fixed$0.00

Ad cost value$4.50

Returns allowance %$1.50

Channel misc fee$0.00

Use this result

Export the current pricing view, copy the decision summary, or print the browser report.

Channel comparison
Channel preset	Current price	Net profit per unit	Net margin	Total fee impact	Break-even price	Target price
Amazon	$49.95	$17.97	36%	$14.48	$25.33	$42.11
Etsy	$49.95	$22.76	45.6%	$9.69	$22.02	$37.06
Shopify	$49.95	$25.71	51.5%	$6.74	$20.44	$34.50
Wholesale	$14.50	-$3.00	-20.7%	$0.00	$17.50	$29.75
Custom	$49.95	$25.46	51%	$6.99	$20.72	$34.79

Amazon

$49.95

Current channel

Net profit per unit: $17.97
Net margin: 36%
Contribution margin: 38%
Total fee impact: $14.48
Fee burden: 29%
Variable fee rate: 27%
Break-even price: $25.33
Minimum profitable price: $28.45
Target price: $42.11
Gap to target: -$7.84

Key assumptions: Platform fee %: 15% · Platform fixed fee: $0.99 · Listing fee: $0.00 · Payment fee %: 0% · Ad cost value: 9% · Returns allowance %: 3%

Etsy

$49.95

Net profit per unit: $22.76
Net margin: 45.6%
Contribution margin: 46.5%
Total fee impact: $9.69
Fee burden: 19.4%
Variable fee rate: 18.5%
Break-even price: $22.02
Minimum profitable price: $24.42
Target price: $37.06
Gap to target: -$12.89

Key assumptions: Platform fee %: 6.5% · Platform fixed fee: $0.00 · Listing fee: $0.20 · Payment fee %: 3% · Ad cost value: 7% · Returns allowance %: 2%

Shopify

$49.95

Best margin

Net profit per unit: $25.71
Net margin: 51.5%
Contribution margin: 52.1%
Total fee impact: $6.74
Fee burden: 13.5%
Variable fee rate: 12.9%
Break-even price: $20.44
Minimum profitable price: $22.50
Target price: $34.50
Gap to target: -$15.45

Key assumptions: Platform fee %: 0% · Platform fixed fee: $0.00 · Listing fee: $0.00 · Payment fee %: 2.9% · Ad cost value: 8% · Returns allowance %: 2%

Wholesale

$14.50

Weakest

Net profit per unit: -$3.00
Net margin: -20.7%
Contribution margin: -20.7%
Total fee impact: $0.00
Fee burden: 0%
Variable fee rate: 0%
Break-even price: $17.50
Minimum profitable price: $19.02
Target price: $29.75
Gap to target: $15.25

Key assumptions: MSRP: $29.95 · Wholesale price: $14.50 · Wholesale discount %: 50% · MOQ: 24 · Case pack: 12

Custom

$49.95

Net profit per unit: $25.46
Net margin: 51%
Contribution margin: 52.1%
Total fee impact: $6.99
Fee burden: 14%
Variable fee rate: 12.9%
Break-even price: $20.72
Minimum profitable price: $22.82
Target price: $34.79
Gap to target: -$15.16

Key assumptions: Platform fee %: 4% · Platform fixed fee: $0.25 · Listing fee: $0.00 · Payment fee %: 2.9% · Ad cost value: 5% · Returns allowance %: 1%

Pricing results

Data stays in this browser unless you print, copy, or export it. This tool helps estimate pricing, fees, and profitability. Review platform rules and final numbers before publishing or ordering.

Product titleInsulated travel tumbler

SKUTRV-22-BLK

Variant22 oz / Matte Black

CategoryDrinkware

Channel presetAmazon

Current price$49.95

Break-even price$25.33

Minimum profitable price$28.45

Target price$42.11

Net profit per unit$17.97

Gross margin65%

Contribution margin38%

Net margin36%

Scenario assumptions

Platform fee %15%

Platform fixed fee$0.99

Listing fee$0.00

Payment fee %0%

Ad cost value9%

Returns allowance %3%

Tax rate %0%

Landed cost add-on$3.30

MSRP$29.95

Wholesale price$14.50

Wholesale discount %50%

Warnings and checks

Wholesale price leaves too little room above the current unit cost.

Cost breakdown

COGS per unit$7.80

Packaging cost$1.15

Shipping cost$1.65

Fulfillment cost$3.20

Misc cost$0.40

Landed cost add-on$3.30

Fee breakdown

Platform fee %$7.49

Platform fixed fee$0.99

Listing fee$0.00

Payment fee %$0.00

Payment fee fixed$0.00

Ad cost value$4.50

Returns allowance %$1.50

Channel misc fee$0.00

Channel comparison

Channel comparison
Channel preset	Current price	Total fee impact	Fee burden	Variable fee rate	Break-even price	Target price	Gap to target price	Net profit per unit	Contribution margin	Net margin
Amazon	$49.95	$14.48	29%	27%	$25.33	$42.11	-$7.84	$17.97	38%	36%
Etsy	$49.95	$9.69	19.4%	18.5%	$22.02	$37.06	-$12.89	$22.76	46.5%	45.6%
Shopify	$49.95	$6.74	13.5%	12.9%	$20.44	$34.50	-$15.45	$25.71	52.1%	51.5%
Wholesale	$14.50	$0.00	0%	0%	$17.50	$29.75	$15.25	-$3.00	-20.7%	-20.7%
Custom	$49.95	$6.99	14%	12.9%	$20.72	$34.79	-$15.16	$25.46	52.1%	51%

How this is calculated

Percentage fees apply to selling price after the selected tax display mode is normalized.
Platform fixed fees, listing fees, payment fixed fees, and fixed ad costs are added as per-unit planning lines.
Ad cost can be modeled either as a percentage of selling price or as a fixed unit amount.
Returns allowance is modeled as a percentage buffer and should be treated as an estimate only.
Break-even price solves the price where net revenue covers unit cost, fixed fees, and percentage-based channel costs.
Target price uses the stricter available result from target margin and target markup, so the recommendation does not quietly ignore one goal.
Target markup applies profit to the SKU unit cost first, then recovers fixed channel fees and percentage-based costs.
Gross margin is shown after direct unit cost; contribution margin is shown after direct unit cost and percentage-based channel costs.
Net margin is shown after direct unit cost, percentage-based channel costs, and fixed per-order fees.
Landed cost is a planning add-on only; duty and tax assumptions should be reviewed before commercial import decisions.

How this is calculated

Percentage fees apply to selling price after the selected tax display mode is normalized.
Platform fixed fees, listing fees, payment fixed fees, and fixed ad costs are added as per-unit planning lines.
Ad cost can be modeled either as a percentage of selling price or as a fixed unit amount.
Returns allowance is modeled as a percentage buffer and should be treated as an estimate only.
Break-even price solves the price where net revenue covers unit cost, fixed fees, and percentage-based channel costs.
Target price uses the stricter available result from target margin and target markup, so the recommendation does not quietly ignore one goal.
Target markup applies profit to the SKU unit cost first, then recovers fixed channel fees and percentage-based costs.
Gross margin is shown after direct unit cost; contribution margin is shown after direct unit cost and percentage-based channel costs.
Net margin is shown after direct unit cost, percentage-based channel costs, and fixed per-order fees.
Landed cost is a planning add-on only; duty and tax assumptions should be reviewed before commercial import decisions.

Local project library

Save, reload, duplicate, and delete SKU scenarios without leaving the browser.

Use this as a working shelf for pricing versions, channel tests, and buyer-document drafts.

0 • Saved only in this browser.

Active scenarioInsulated travel tumblerTRV-22-BLK

No saved scenarios yet.

Results that answer the pricing decision

The calculator promotes the unsafe floor, target price, fee pressure, and channel spread before the supporting details.

Unsafe price floor

Break-even and minimum profitable price stay visible while you edit costs, fees, ads, and landed-cost assumptions.

Channel spread

Amazon, Etsy, Shopify, wholesale, and custom assumptions are compared from the same SKU record.

Export-ready output

Pricing summaries, wholesale sheets, landed-cost reports, and normalized feed rows remain browser generated.

Channel comparison

Current price

Amazon$17.9736%

Etsy$22.7645.6%

Shopify$25.7151.5%

Wholesale-$3.00-20.7%

Save and export without leaving the browser

Saved only in this browser.

Data stays in the browser

Use this as a working shelf for pricing versions, channel tests, and buyer-document drafts.

Local project library

Save, update, duplicate, rename, and restore example scenarios with a clear browser-only notice.

Pricing and sales exports

Export CSV summaries, copy key pricing outputs, or print polished views to PDF when you need to share a scenario.

One scenario, multiple outputs

The same SKU feeds the margin calculator, wholesale sheets, landed-cost impact view, and feed normalization helper.

Focused toolkit modules

Enter one SKU and see break-even, minimum profitable price, target price, profit, and channel comparisons in one workspace.

SkuXL Marketplace Toolkit

Marketplace Margin Toolkit

The primary workflow for break-even price, minimum profitable price, margin targets, and channel comparison.

Wholesale Sheets

Generate line sheets, price lists, structured order forms, and retailer-facing product sheets from the same SKU record.

Landed Cost Scenarios

Estimate import cost per unit with freight, insurance, customs, duty, tax, and other shipment assumptions.

Feed Validation Helpers

Map local CSV columns, check required attributes, and export normalized rows for a tightly bounded feed-prep workflow.

High-intent tool pages

CSV and print-ready outputs

Questions sellers ask before trusting the math

Does this toolkit connect to Amazon, Etsy, or Shopify?

No. It stays frontend only and does not include live marketplace sync, order routing, or repricing automation.

Where is my SKU data stored?

Saved scenarios are stored in local browser storage only until you clear them or export the data yourself.

Can I use the same SKU for margin, wholesale, and landed-cost work?

Yes. The shared SKU scenario feeds the pricing calculator, wholesale outputs, landed-cost impact view, and the lightweight feed helper.

Price marketplace SKUs before margin disappears.

Start with a focused scenario

Amazon margin check

Wholesale buyer sheet

Imported SKU review

Marketplace Margin Toolkit

Marketplace Margin

Marketplace Margin Toolkit

SKU and cost inputs

Amazon

Pricing band

Warnings and checks

Cost and fee pressure

Cost breakdown

Fee breakdown

Use this result

Channel comparison

Amazon

Etsy

Shopify

Wholesale

Custom

Pricing results

Scenario assumptions

Warnings and checks

Cost breakdown

Fee breakdown

Channel comparison

How this is calculated

How this is calculated

Local project library

Results that answer the pricing decision

Unsafe price floor

Channel spread

Export-ready output

Channel comparison

Save and export without leaving the browser

Local project library

Pricing and sales exports

One scenario, multiple outputs

Focused toolkit modules

Marketplace Margin Toolkit

Wholesale Sheets

Landed Cost Scenarios

Feed Validation Helpers

High-intent tool pages

Pricing and margin

Wholesale documents

Import and feeds

Questions sellers ask before trusting the math