SkuXL Marketplace Toolkit

Etsy Profit Calculator

Etsy pricing often compresses fast once transaction fees, payment processing, packaging detail, and promotional spend are layered in.

This page helps you test whether a product still works once those real-world costs are included in the unit economics.

Calculate Etsy profit

Useful for handmade, gift, and small-batch products.
Editable Etsy starter logic for listing, transaction, and payment fees.
Profit view plus exportable pricing sheet for internal review.

Loaded preset

Etsy

Product titleSoy wax candle set

Break-even price$18.90

Target price$33.57

Net margin38.7%

Data stays in this browser unless you print, copy, or export it.

This tool helps estimate pricing, fees, and profitability. Review platform rules and final numbers before publishing or ordering.

Active scenarioSoy wax candle setCNDL-LAV-3 • Saved only in this browser.

Scenario readiness4/4

Ready for pricing review

Title and SKUUnit costsSelling price or targetChannel assumptions

Data stays in the browserTransparent formulasCSV and print-ready outputs

0 • Local project library

Enter the SKU

Product identity, cost stack, fees, ads, returns, landed-cost add-on, and pricing goals stay in one scenario.

Read the decision

Break-even, minimum profitable price, target price, net profit, and warning checks are visible while you edit.

Compare and export

Use the same SKU for channel comparison, local saves, CSV exports, print reports, and wholesale documents.

Marketplace Margin

Enter one SKU and see break-even, minimum profitable price, target price, profit, and channel comparisons in one workspace.

Soy wax candle setCNDL-LAV-3

Product titleSoy wax candle setCNDL-LAV-3

Channel presetEtsy$36.00

Saved only in this browser.CSV and print-ready outputsData stays in this browser unless you print, copy, or export it.

SKU and cost inputs

ProductTitle and SKU make saved projects, CSV exports, and printed reports usable.

Product title

SKU

Etsy

Starter assumption: listing, transaction, and payment processing costs for a typical direct Etsy sale.

Channel feesPresets are editable planning assumptions. Review final marketplace rules before publishing.

Channel preset

Fee mode

Platform fee %

Use the category or platform fee you want this scenario to test.

Platform fixed fee

Listing fee

Payment fee %

Payment fee fixed

Channel misc fee

Ads and returnsModel ad load and return allowance as real pressure on margin, not afterthoughts.

Ad cost mode

Ad cost value

Model ads as a real cost line before deciding whether the price works.

Returns allowance %

Use a planning buffer for refunds, replacements, and shrinkage.

Tax and wholesale logicUse tax mode for tax-inclusive prices and wholesale discount logic for buyer pricing checks.

Tax rate %

Tax display mode

HealthyEtsyThis tool helps estimate pricing, fees, and profitability. Review platform rules and final numbers before publishing or ordering.

Can this SKU sell profitably?The current price clears the main floor.

Profit is positive at the selected channel. Review the target-price gap and the weakest cost line before publishing or quoting.

Break-even price$18.90

Minimum profitable price$20.95

Target price$33.57

Net profit per unit$13.94

Gross margin58.5%

Contribution margin40%

Pricing band

Current price against the unsafe floor and target zone.

$36.00

Break-even: $18.90
Minimum profitable: $20.95
Target: $33.57
Current: $36.00

Current price$36.00

Headroom above break-even$17.10

Gap to target price-$2.43

Target margin price$28.79

Price for target markup$33.57

Total fee impact$7.11

No blocking warnings

The current scenario has no high-priority warnings. Still review final platform rules, taxes, duties, and commercial assumptions before using the result.

Largest cost line$8.25COGS per unit

Fee burden19.8%largest fee: Ad cost value

Ad impact$2.5218.1% of current profit

Landed-cost impact—Share of unit cost added by import assumptions.

Cost and fee stackTotal economic load

COGS per unit$8.25

37.4% of load

Ad cost value$2.52

11.4% of load

Shipping cost$2.40

10.9% of load

Platform fee %$2.34

10.6% of load

Packaging cost$1.95

8.8% of load

Fulfillment cost$1.80

8.2% of load

Cost breakdown

$14.95

COGS per unit$8.25

Packaging cost$1.95

Shipping cost$2.40

Fulfillment cost$1.80

Misc cost$0.55

Landed cost add-on$0.00

Fee breakdown

$7.11

Platform fee %$2.34

Platform fixed fee$0.00

Listing fee$0.20

Payment fee %$1.08

Payment fee fixed$0.25

Ad cost value$2.52

Returns allowance %$0.72

Channel misc fee$0.00

Use this result

Export the current pricing view, copy the decision summary, or print the browser report.

Channel comparison
Channel preset	Current price	Net profit per unit	Net margin	Total fee impact	Break-even price	Target price
Amazon	$36.00	$10.34	28.7%	$10.71	$21.84	$38.22
Etsy	$36.00	$13.94	38.7%	$7.11	$18.90	$33.57
Shopify	$36.00	$16.11	44.8%	$4.94	$17.51	$31.24
Wholesale	$18.00	$3.05	16.9%	$0.00	$14.95	$26.91
Custom	$36.00	$15.86	44.1%	$5.19	$17.80	$31.53

Amazon

$36.00

Net profit per unit: $10.34
Net margin: 28.7%
Contribution margin: 31.5%
Total fee impact: $10.71
Fee burden: 29.8%
Variable fee rate: 27%
Break-even price: $21.84
Minimum profitable price: $24.52
Target price: $38.22
Gap to target: $2.22

Key assumptions: Platform fee %: 15% · Platform fixed fee: $0.99 · Listing fee: $0.00 · Payment fee %: 0% · Ad cost value: 9% · Returns allowance %: 3%

Etsy

$36.00

Current channel

Net profit per unit: $13.94
Net margin: 38.7%
Contribution margin: 40%
Total fee impact: $7.11
Fee burden: 19.8%
Variable fee rate: 18.5%
Break-even price: $18.90
Minimum profitable price: $20.95
Target price: $33.57
Gap to target: -$2.43

Key assumptions: Platform fee %: 6.5% · Platform fixed fee: $0.00 · Listing fee: $0.20 · Payment fee %: 3% · Ad cost value: 7% · Returns allowance %: 2%

Shopify

$36.00

Best margin

Net profit per unit: $16.11
Net margin: 44.8%
Contribution margin: 45.6%
Total fee impact: $4.94
Fee burden: 13.7%
Variable fee rate: 12.9%
Break-even price: $17.51
Minimum profitable price: $19.28
Target price: $31.24
Gap to target: -$4.76

Key assumptions: Platform fee %: 0% · Platform fixed fee: $0.00 · Listing fee: $0.00 · Payment fee %: 2.9% · Ad cost value: 8% · Returns allowance %: 2%

Wholesale

$18.00

Weakest

Net profit per unit: $3.05
Net margin: 16.9%
Contribution margin: 16.9%
Total fee impact: $0.00
Fee burden: 0%
Variable fee rate: 0%
Break-even price: $14.95
Minimum profitable price: $16.25
Target price: $26.91
Gap to target: $8.91

Key assumptions: MSRP: $36.00 · Wholesale price: $18.00 · Wholesale discount %: 50% · MOQ: 12 · Case pack: 6

Custom

$36.00

Net profit per unit: $15.86
Net margin: 44.1%
Contribution margin: 45.6%
Total fee impact: $5.19
Fee burden: 14.4%
Variable fee rate: 12.9%
Break-even price: $17.80
Minimum profitable price: $19.60
Target price: $31.53
Gap to target: -$4.47

Key assumptions: Platform fee %: 4% · Platform fixed fee: $0.25 · Listing fee: $0.00 · Payment fee %: 2.9% · Ad cost value: 5% · Returns allowance %: 1%

Pricing results

Data stays in this browser unless you print, copy, or export it. This tool helps estimate pricing, fees, and profitability. Review platform rules and final numbers before publishing or ordering.

Product titleSoy wax candle set

SKUCNDL-LAV-3

VariantLavender / 3-piece gift set

CategoryHome fragrance

Channel presetEtsy

Current price$36.00

Break-even price$18.90

Minimum profitable price$20.95

Target price$33.57

Net profit per unit$13.94

Gross margin58.5%

Contribution margin40%

Net margin38.7%

Scenario assumptions

Platform fee %6.5%

Platform fixed fee$0.00

Listing fee$0.20

Payment fee %3%

Ad cost value7%

Returns allowance %2%

Tax rate %0%

Landed cost add-on$0.00

MSRP$36.00

Wholesale price$18.00

Wholesale discount %50%

Warnings and checks

No blocking warnings

Cost breakdown

COGS per unit$8.25

Packaging cost$1.95

Shipping cost$2.40

Fulfillment cost$1.80

Misc cost$0.55

Landed cost add-on$0.00

Fee breakdown

Platform fee %$2.34

Platform fixed fee$0.00

Listing fee$0.20

Payment fee %$1.08

Payment fee fixed$0.25

Ad cost value$2.52

Returns allowance %$0.72

Channel misc fee$0.00

Channel comparison

Channel comparison
Channel preset	Current price	Total fee impact	Fee burden	Variable fee rate	Break-even price	Target price	Gap to target price	Net profit per unit	Contribution margin	Net margin
Amazon	$36.00	$10.71	29.8%	27%	$21.84	$38.22	$2.22	$10.34	31.5%	28.7%
Etsy	$36.00	$7.11	19.8%	18.5%	$18.90	$33.57	-$2.43	$13.94	40%	38.7%
Shopify	$36.00	$4.94	13.7%	12.9%	$17.51	$31.24	-$4.76	$16.11	45.6%	44.8%
Wholesale	$18.00	$0.00	0%	0%	$14.95	$26.91	$8.91	$3.05	16.9%	16.9%
Custom	$36.00	$5.19	14.4%	12.9%	$17.80	$31.53	-$4.47	$15.86	45.6%	44.1%

How this is calculated

Percentage fees apply to selling price after the selected tax display mode is normalized.
Platform fixed fees, listing fees, payment fixed fees, and fixed ad costs are added as per-unit planning lines.
Ad cost can be modeled either as a percentage of selling price or as a fixed unit amount.
Returns allowance is modeled as a percentage buffer and should be treated as an estimate only.
Break-even price solves the price where net revenue covers unit cost, fixed fees, and percentage-based channel costs.
Target price uses the stricter available result from target margin and target markup, so the recommendation does not quietly ignore one goal.
Target markup applies profit to the SKU unit cost first, then recovers fixed channel fees and percentage-based costs.
Gross margin is shown after direct unit cost; contribution margin is shown after direct unit cost and percentage-based channel costs.
Net margin is shown after direct unit cost, percentage-based channel costs, and fixed per-order fees.
Landed cost is a planning add-on only; duty and tax assumptions should be reviewed before commercial import decisions.

How this is calculated

Percentage fees apply to selling price after the selected tax display mode is normalized.
Platform fixed fees, listing fees, payment fixed fees, and fixed ad costs are added as per-unit planning lines.
Ad cost can be modeled either as a percentage of selling price or as a fixed unit amount.
Returns allowance is modeled as a percentage buffer and should be treated as an estimate only.
Break-even price solves the price where net revenue covers unit cost, fixed fees, and percentage-based channel costs.
Target price uses the stricter available result from target margin and target markup, so the recommendation does not quietly ignore one goal.
Target markup applies profit to the SKU unit cost first, then recovers fixed channel fees and percentage-based costs.
Gross margin is shown after direct unit cost; contribution margin is shown after direct unit cost and percentage-based channel costs.
Net margin is shown after direct unit cost, percentage-based channel costs, and fixed per-order fees.
Landed cost is a planning add-on only; duty and tax assumptions should be reviewed before commercial import decisions.

Local project library

Save, reload, duplicate, and delete SKU scenarios without leaving the browser.

Use this as a working shelf for pricing versions, channel tests, and buyer-document drafts.

0 • Saved only in this browser.

Active scenarioSoy wax candle setCNDL-LAV-3

No saved scenarios yet.

Etsy profit

Model listing, transaction, payment, ad, and packaging pressure together.

Small-brand fit

Useful for handmade, gift, seasonal, and small-batch physical SKUs.

Reusable SKU

Send the same scenario into wholesale sheets without re-entering the product.

Enter the SKU cost stack

COGS, channel fees, ads, returns, and landed cost all sit inside one scenario instead of separate calculators.

Read the unsafe floor and target price

Break-even price, minimum profitable price, and target price are promoted to the top of the result hierarchy.

Compare channels and export the result

The same SKU can be compared across Amazon, Etsy, Shopify, wholesale, and custom assumptions in one pass.

Questions sellers ask before trusting the math

Can I include Etsy ad assumptions?

Yes. Ads can be modeled either as a percentage of price or as a fixed unit amount.

Does this work for physical product sellers only?

The pricing logic is most useful for physical SKUs because packaging, shipping, and fulfillment costs are part of the shared model.

Can I move the same SKU into a wholesale sheet later?

Yes. The shared SKU scenario powers the wholesale module without re-entering the product from scratch.

High-intent tool pages

Etsy Fee Calculator

Estimate Etsy listing, transaction, payment, ad, and returns assumptions in a pricing-focused fee calculator for physical products.

Use the Etsy fee calculator

Minimum Profitable Price Calculator

Estimate the minimum profitable price for a SKU after direct costs, fees, ads, and selling-channel assumptions.

Find the minimum profitable price

Line Sheet Generator

Create a print-ready line sheet with SKU, MSRP, wholesale price, MOQ, case pack, brand, and contact info from a browser-only workflow.

Generate a line sheet

Etsy Profit Calculator

Loaded preset

Marketplace Margin

Marketplace Margin Toolkit

SKU and cost inputs

Etsy

Pricing band

Warnings and checks

Cost and fee pressure

Cost breakdown

Fee breakdown

Use this result

Channel comparison

Amazon

Etsy

Shopify

Wholesale

Custom

Pricing results

Scenario assumptions

Warnings and checks

Cost breakdown

Fee breakdown

Channel comparison

How this is calculated

How this is calculated

Local project library

Etsy profit

Small-brand fit

Reusable SKU

Enter the SKU cost stack

Read the unsafe floor and target price

Compare channels and export the result

Questions sellers ask before trusting the math

High-intent tool pages

Etsy Fee Calculator

Minimum Profitable Price Calculator

Line Sheet Generator